One of the biggest lessons I’ve learnt with my camera is this: there’s never a bad day for photography. It doesn’t matter if the sun is shining, the sky is moody, or the rain is coming down in sheets—every type of light has its own unique character. The key is shifting how we see it.

Some film simulations just… happen. You tweak a few settings, chase a feeling, and then, without quite planning it, you’ve created something people keep asking about. Dreaming was exactly that for me.

I wanted a look that felt like memory. Not crisp, clinical recall but hazy, cinematic fragments. The kind of tone that makes you pause when scrolling, not because it’s loud or sharp, but because it feels like you’ve been there before.

Dreamy photography isn’t about pixel-perfect sharpness or following every technical rule in the book, it’s about creating images that feel. Images that could be memories, daydreams, or scenes from a film you wish you lived in.

Whether you’re shooting with a Fujifilm X100VI using a film simulation recipe or simply exploring with your phone, these five secrets will help you capture that soft, nostalgic magic your viewers can’t stop looking at.

I’ve always been drawn to moments that feel like they’re slipping through your fingers, soft, slow, and almost surreal. That’s what Drifting is about. It’s a black and white film recipe I created to let you capture that fleeting magic, straight out of camera, no editing needed. It’s grainy in all the right ways, soft where it matters, and carries a ton of mood with very little effort.

If you shoot Fujifilm, you know the magic lives in the film simulations. But once you find a recipe you love, how do you get it into your camera? This post walks you through how to add and save film recipes to your Fujifilm camera so you can get dreamy looks straight out of camera — no editing needed.

For the longest time, I chased photos I thought other people wanted to see.
I’d scroll through Instagram, see what was trending, and subconsciously (or very consciously) shape my next shoot around what I thought might perform well. And I won’t lie — sometimes it did. But most of the time, something always felt off. The shots were fine, but they didn’t feel like me.

This is the very first of many Fujifilm recipes that I am excited to share with you.
I find that it really brings out that dreamy, ethereal feeling that I love so much in photography.